Professional Routine: How to optimize the effectiveness of Korean serums in the salon?

 

Korean serums have become a staple in the beauty industry thanks to their high concentration of active ingredients and innovative formulas. But to fully benefit from their benefits, it's essential to master their use in a professional setting. Here's a complete guide to optimizing the effectiveness of Korean serums in your salon and delivering visible results to your clients.

 

1. Understand the key role of serums in the Korean routine

 

In K-Beauty, serums play a central role in the skincare routine. They are concentrated active ingredients formulated to target specific skin concerns:

•  Intense hydration with ingredients such as hyaluronic acid and centella asiatica.

•  Bright complexion thanks to active ingredients such as niacinamide or fermented rice extracts.

•  Anti-aging and firming with powerful ingredients such as red ginseng, peptides or antioxidants.

 

For optimal results, it is essential to select serums adapted to the specific needs of each client's skin.

 

2. Prepare the skin to maximize absorption

 

The effectiveness of a serum depends largely on the skin's ability to absorb it. Careful preparation is therefore necessary:

•  Korean Double Cleanse : A two-step cleanse (cleansing oil + cleansing foam) effectively removes all impurities.

•  Gentle Exfoliation : Use a light enzymatic or chemical peel to rid the skin of dead cells and improve serum penetration.

•  Hydrating Toner : A watery essence or toner prepares the skin by lightly moistening it, making it easier for the active ingredients in the serum to be absorbed.

 

3. Apply serums with the correct technique

 

The application method plays a key role in the effectiveness of Korean serums. Here are some recommended techniques for professionals:

•  Tapping Technique : Instead of rubbing, apply the serum with light tapping movements to promote gentle absorption and activate blood circulation.

•  Layering : If necessary, apply several light serums in order of texture (from thinnest to thickest) to treat different problems simultaneously.

•  Facial massage : Incorporate Korean massage techniques (such as “Gua Sha” or “Lifting Massage”) to improve microcirculation and boost the effects of active ingredients.

 

4. Combine serums with other treatments for optimal results

 

Korean serums are a perfect addition to a complete beauty routine. Here are some ideas to maximize their effects:

•  Use with sheet masks : Apply a specific serum before adding a sheet mask to lock in the active ingredients and optimize penetration.

•  Professional devices : Use devices like ultrasound or iontophoresis to help the serum's active ingredients penetrate deeper into the epidermis.

•  Cold Techniques : Application with a jade roller or chilled tools helps tighten pores and improve absorption.

 

5. Recommend home monitoring to prolong the effects

 

To maintain the results achieved in the salon, it's essential to advise your clients on Korean serums to use at home. Recommend products suited to their skin and explain the key steps of an effective routine:

•  Gentle cleaning.

•  Applying toner.

•  Targeted serum.

•  Moisturizing cream to seal in active ingredients.

 

6. Focus on some star serums suitable for institutes

 

Here is a selection of popular Korean serums for professional use:

•  Hyaluronic Acid Serum : Ideal for dehydrated skin lacking radiance.

•  Vitamin C Serum : To brighten the complexion and fight against pigment spots.

•  Anti-aging peptide serum : To firm and smooth wrinkles.

 

Don't hesitate to highlight these serums in your protocols to promote their effectiveness to your clients.

 

Conclusion

 

As a beauty professional, mastering the art of applying Korean serums will allow you to deliver personalized treatments and exceptional results. With the right techniques and optimal skin preparation, these products will quickly become essential allies in your salon. Pair them with at-home tips to build client loyalty and showcase the unparalleled effectiveness of K-Beauty.